Interesting thoughts on video creation, and makes a good point about people thinking they can wing it before wondering why they get no traction with it!
Originally posted on Beyond PR:
Every Friday afternoon, we’ll answer a question we hear commonly from our customers about some aspect of public relations or marketing.
Planning a family vacation? It’s unlikely you’re just going to jump in the car or show up at the airport and literally wing it. Instead, you’re going to plan, pick your destination, make sure the kids are off from school, and book a hotel that has something for everyone in your clan.
Successful videos are similar in this regard. It’s essential to plan the trip you want your audience to take before jumping into a script— destination unknown.
Creating a good PR or marketing video campaign requires the same attention. It’s essential to plan the trip you want your audience to take before jumping into a script.
As a producer, I’m used to fast turnarounds where a client hands me his materials and ideas and I whittle everything down…
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